How We're Different

How We're Different


As a creative company we go beyond the scope of traditional production companies by not only contributing our visual and production expertise, but by also bringing our writing experience to scripts – because we believe an idea lives or dies on the page.

Taking a script-first approach, we work direct with clients to conceive, write and execute original content. And while lots of our business comes from producing and directing well-written agency scripts, we often collaborate with agencies from the concept and script writing stage.

Over ten years we’ve produced direct-to-client and agency work for large brands like SEEK, Sensis and Devondale; TV scripts for Time Warner; as well content for Adidas, TWUSUPER, Melbourne Food and Wine Festival and ABC TV.



Rob Barnett: Creative Director

John is more than a director, he’s a creative powerhouse with truly unique and unexpected ideas. I’ve engaged him on a number of projects because of his ability to support me and my team across every stage of a project from ideation, copywriting, pitching, directing and editing.

Luke Falkland-Brown: Senior Copywriter - Isobar

John is a creative’s best friend. He’s collaborative, is an amazing and funny writer and has a knack of crafting these weird and wonderful worlds. We’ve worked together a lot and he’s made a real habit out of making me look good.

Fraser Nelson: Copywriter - Clemenger BBDO

It’s hard giving up your word baby. But being able to bounce ideas for jokes and characters with John – the person who’s going to make the fuckin’ thing – is super handy. When you’re on-set you already know how they work, so bouncing more ideas and ad-libbing is breezy. More trust = better end product.

Holly Langford: Senior Art Director - Isobar

Sometimes you can have a weird idea that you’re a little scared of sharing. John takes that idea and embraces, cradles, builds and moulds it into something much bolder, crazier and more amazing!


Cath Vallence: Content Marketing Manager - Sensis

John is a brilliant talent to work with. He is a great writer/director with super sharp comic sensibilities. He is also excellent at negotiating with senior execs to get the best outcome for the viewing audience.

John Pace - Director/Writer

One Boxing Day when John was 12 he suddenly remembered a pack of Snickers bars that he had put in the freezer the day before. He raced out to the kitchen, ripped the pack open and excitedly shouted “Dad!” as he threw a frozen Snickers bar across the lounge room to his rough-as-nuts hands-the-size-of-kettles panel beater father. Time slowed as John watched the bar perfectly corkscrew through the air, headed straight for the fleshy temple of his dad who was completely engrossed in the start of the Sydney to Hobart yacht race on TV. The instant the Snickers bar pounded into his temple, John’s dad returned fire forcing his son to take cover behind the open freezer door. The bar ricocheted off the metal and before it had hit the ground John bolted for the front door as his dad came at him like the liquid metal man in Terminator. John spent the next two hours hiding underneath a public barbeque in a nearby park. Eventually his mum found him and took him back to the house where his dad said “Come here, mate” and took John under his arm where they watched the Sydney to Hobart race on the couch while eating room temperature Snickers bars. It wasn’t John’s preferred way to enjoy chocolate, but it sure beat hiding under a BBQ grease trap fearing for his life.        

Giordi Caputo - Producer

Giordi didn’t write this and it never happened to him, but let’s not say anything and see how long it takes him to notice. Giordi was once ranked number 11 in Victoria for under 14 table tennis. The top 10 players got to stand up in front of their parents at the state championships and be applauded, but Giordi had to watch from the sidelines, melting with disappointment. Giordi’s junior sporting career soon began to slide and he lost his way. He got involved with a nefarious gang of former Maccas employees who spent their days “grease skating” in local carparks, lubing their New Balance soles with stolen McDonald’s grease supplied from their contacts on the inside. But Giordi has always been the smartest guy in the room, so he managed to break free from gang life and get himself a job as a trainee oven element installer. One day while replacing the element in David Stratton’s home, Giordi accidentally stepped on a TV remote and on came the Australian classic, Looking For Alibrandi. He was transfixed, and over the next emotional 103 minutes his life path would be set. As soon as he was able to work long enough to pay David Stratton back for his grease-ruined remote control and lounge carpet, Giordi set about becoming the one thing he now knew he must be – a world class producer. And that’s where we find him today.            


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