UNIVERSITY OF MELBOURNEDirecting, Writing
When we had the idea for this campaign for The University of Melbourne’s Centre for Workplace Leadership, we knew it was pure as puppy milk. Everything lined up right from the one paragraph initial concept. What we didn’t know was that everyone involved would be so awesome that the purity would carry all the way through the process to create three online spots that we couldn’t be prouder of. Adweek even used two words we live by in their headline: Ridiculous and Smart.
- AGENCY: HOOVES
- DIRECTOR: John Pace
- PRODUCER: Kate Pappas
- DP: Marden Dean