Somewhere between a surf shack and a house in the Canadian woods lives Francois Lallier, a man whose entire creative philosophy can be summed up in two words. We don't know what the two words but they’re probably something like: "Francois is without doubt one of the funniest directors in the world". Awarded at Cannes, the One Show and the Clios, he owes it all to his dog, John John, who he consults on every brief.