HOOVES adds Directing Duo, Peter Martin, to Growing Comedy Roster
Comedy-focused creative company, HOOVES, welcomes the half-Aussie, half-American duo, Peter Martin for APAC representation.
For a decade Peter Martin have been consistently bringing their ludicrous brand of comedy to global audiences. Starting out with their “Condom vs. AIDS” spot that in ad-making circles is like an Iggy Pop song in its timeless simplicity; then skipping ahead to their lauded “Gimmicks” spot for Fedex; and through to their recent pitch-perfect “Watch Dogs” piece for UBISOFT, Peter Martin have earned a valuable reputation for having a Midas touch, making specific work that also happens to appeal to broad audiences.
Says John Pace, HOOVES creative partner, “Peter Martin’s Condom vs AIDS was tucked in my inspiration folder years before I knew them, so it’s a little surreal to be working so closely with Peter and Martin now. Luckily they’re super nice guys who just happen to be a couple of the funniest directors I’ve seen working in advertising. Bring your funniest script and it’s only going to get funnier.”
“Peter Martin’s recent Watch Dogs Legion piece is a three-minute masterclass in commercial directing,” adds Pace. “They’ve taken an excellent script and made it hilarious through on-point casting, a shooting style that allows the performances to shine and script contributions that make it an unforgettable piece of content. Go watch that spot and note the “s#*t your pants” opening and through-line. That’s an example of how Peter Martin can punch-up an already great script (and somehow convince the client to go with it) and it’s why they’re ideally suited to the script-first approach of HOOVES.”
Says Peter Martin, “We love what we do and luckily for us John did too. We’re excited to get our Hooves wet.”
View a selection of Peter Martin’s work here: https://www.hooves.com.au/directors/peter-martin/
For work enquiries contact firstname.lastname@example.org using the subject line: “PLEASE HELP, I NEED TO MAKE A MILLION PEOPLE LAUGH BUT I CAN BARELY ENTERTAIN THREE PEOPLE DURING THE OPENING BANTER OF A CONFERENCE CALL.”